Writing AND Marketing — It’s All About Relationships

In fiction writing, character-driven stories are quite popular. These stories are about characters relating to other characters (as well as nature and self). All around you are characters from which to draw, each individual. Sir Arthur Conan Doyle based Sherlock on an actual professor he had. When neighbors of Samuel Clemens read Mark Twain, they laughed as they identified which characters were based on people in their own town where the author had lived. “The Big Bang Theory” was created from real people the writer knew in grad school.

So you don’t have to do a lot of making up of individuals from your own imagination. There are unique characters all around you. And they make for very interesting characters. However, you may want to change the identity to protect yourself. For instance, that mean neighbor who terrorizes the willy-nillies out of you? My,  how he’d make a lovely troll. That boss who accuses you of things you never did? She’d make a great character who whines and screeches and threatens, “I’m gonna tell the teacher.” The ordinary boy who did a small kind act, like stopping in the hallway to help you pick up your books? Oh, yeah. He’ll make a nice YA love interest.

Relationships for writers is more than just our characters. How could I continue writing another word without the encouragement of my critique group or other writers I’ve met over the years?

And now that I’m published and involved in the crazy world of marketing, I’m finding relationships continue, but in an entirely new area. I have multiple contacts and relationships with school and library visits. What a joy it is to work with these people who want the best for their people and believe I am the best for them.

I have multiple contacts and relationships with booksellers which have developed over the years. Just last week, I met an indy bookseller who has regularly reordered my books since the first one was published in spring of 2013. Even though her store is in a delightful touristy town, it’s still ninety minutes away from my home. In the past, she was always gone when I was there. This last week, meeting Pam Haferman face-to-face was a delightful and emotional experience and I left her store bouncing from cloud to cloud — a feeling which stayed with me all the way home.

So whether you’re experiencing potential characters, writing about characters, or working with others to make an event be superior, it’s all about relationships.

Bkst owner Pam H 'n Sandy 4-2015

Pam Haferman of Black River Books, South Haven, MI, and Sandy Carlson, April, 2014

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