Your Author Social Media Footprint

In seven weeks, I’ll be speaking at a writers conference in Grand Rapids. My section is on marketing and social media. I will also be the only children’s book author speaking. No pressure. Ha.

Of course, last fall when I was chosen among the numerous possibilities of speakers, I was confident and sure. I had enough to speak the entire day alone. But like the overachiever I can be, I know there is always “more,” both laterally and longitudinally. Revision is not just a word for writers.

The number one thing any author or perspective author can do is to have a viable website. The second thing is to make sure it is updated at least monthly. Do not ignore this!

Interacting with your readers is vital to an author’s life, and social media interaction is easy and non-invasive. A blog shows the human side of being an author, being sure to give helpful advise or challenges more than advertizing. I’m thinking that blogging may be becoming a thing of the past. Twitter is the new FaceBook for interacting with readers. You can also have an author fan page on FB as well as a separate FB page for each of your books. More work, you say? Yes, indeedy.

Another way you (the author) can also interact with your readers through book reviews. You can give them so readers know that you are indeed a reader. And you can interact with those who take the time to review your book by posting a comment after their review. Needless to say, you should always be kind-worded in your responses.

Book trailers are a fun social media way to introduce your book. Warning: No matter what others say, they take a lot of work to put together well, plus the tweeking with revision after revision. But once completed, they are awesome.

Author visits can now go worldwide through Skype or FaceTime. To me, these electronic moves are more like reading digital books v.s. holding a pulpy page-turner in your digits, but the author visits get done and the books get read using both forms.

Having your book available in digital as well as print is important, since most adult readers today seem to be digital readers. Gone are the days of carrying a box of books on vacation when you can fit hundreds on a small hand-held device.

There are also listservs, forums, newsletters, blogs, articles.

My difficulty over these next seven weeks will most likely be how to condense all I know and do into my limited speaking time.

Oh. Never forget: There’s also the actual writing part of being a writer. So quit reading this and go write a scene, or a chapter, or figure out how to get your main character into even more trouble.




6 thoughts on “Your Author Social Media Footprint

  1. We’re all listening because we all need this information. I have a question. When you say update your website at least monthly, can that be on just one page of five or so? Does it have to be the first page? A few of my pages seldom change, but a few change often.

    • Thanks for asking, Sharon. The first page doesn’t need to change, and back pages can remain stable as long as they’re relevant. I was thinking more in terms of updating calendar events with presentations, or updating new books or trailers or any other news items related to your book(s).

    • Why, thank you, Ruth. I know you recently redid your own website. Being on top of news worthy events or happenings takes time. You are my inspiration.

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