The final speaker-talk at our SCBWI-MI Fall Writers Conference was Darcy Pattison. She spoke on Social Media. First, she did a hand-show questionnaire. I must admit that I felt rather proud of our chapter with so many raising their hands to having a website, a blog, on FaceBook, on Linked In, on Good Reads, YouTube, etc.
Darcy told us to focus, that social media is driven by content.
Know who you are – What do you like to do, consistently?
Who is your audience? Kids? Parents? Teachers? Librarians? Writers? Illustrators? Your on-line presence is different, depending on your audience.
When do you do things on line? For instance, Twitter is today’s news gotten yesterday.
Where does your cyber audience live? (i.e., which listservs, forums, chats, etc)
Research what is typical for what you like. Follow 10-15 blogs. Join in on conversations; leave comments.
Why do social media? Darcy did it to find a peer community. (I can relate to this point. When I lived in South Dakota, there were a total of twenty-eight SCBWI members in both North and South Dakota combined. The closest member to me lived several hours away. My live critique group in Rapid City were all adult writers who thought what I wrote was “nice.” Yeah. Needed more than that – a peer community.)
Put sustenance of real value on your blog. Don’t let it just be about me, me, me. Let what you say be of value to your audience.
There was so much more she shared, lots of interesting details or suggestions. Buy her books or CD, or go to a conference or retreat where she is a speaker. You will not regret it. Check her out at www.darcypattison.com (Thanks, Darcy.)